Philosophy - The Perfect White Shirt by Perfekcija

About Us

Perfekcija® Shirts is a British company founded in London, launching its' first Collection of The Perfect White Shirt™ at PURE LONDON in February 2004. Since when the Company continues to develop its unique label of fine quality shirts for the discerning customer.

Perfekcija® Shirts are supplied WORLDWIDE by Mail Order via the website and, to date, stocked in discerning boutiques and stores in the UK, Ireland, Germany and The Netherlands.

Office/showrooms located in Europe: London, Belgrade, and in Laren, Holland through Bloomington Fashion.

Welcome to Perfekcija® Shirts

The Home of The Perfect White Shirt™

We are a family styled business and we're PASSIONATE about Perfekcija® Shirts and specifically "White Shirts". Perfekcija means “perfection” and we hope that when you wear your Perfekcija® Shirt you will experience Shirt Perfection.

The inspiration for Perfekcija® Shirts was borne out of my own personal desire for that elusive White Shirt - one that combines all the qualities that makes The Perfect White Shirt: stylish design, impeccably made in a quality fabric, a flattering fit, and comfortable! (See more about White Shirts ).

We believe the shirt's transition from wardrobe to wearer is where intimacy disappears and our public persona begins. A good shirt creates a good impact but, we believe that only by using the very best materials with care and attention down to the tiniest detail can we create the perfect shirt in which you will feel and look special. In each Perfekcija® Shirt a small snowflake is discreetly embroidered to signify its authenticity and unique design quality.

Shirt making, by nature, is a very specific kind of textile industry. Our wonderful Shirts are crafted by skilled shirt makers in Knjazevac in Serbia (see below) - long reknowned for producing the finest shirts following the tradition and experience of generations of shirtmakers.

Our creative design team is based in Serbia in the grand old European City of Belgrade.

Prince Mihailo Monument
- Central Old Belgrade

Kneza Mihailo - pedestrian shopping centre

e work with a talented team of young designers who, each season, present us with even more stunning shirt designs combining the best of classic styling with contemporary design flair. We continually strive to improve on each design and ensure that only the best fabrics and materials are used to give you: Shirt Perfection!

You will find our trademark snowflake discreetly embroidered into each of our shirts symbolising its' authenticity and importantly what is special about our garments - the best fabrics perfectly and uniquely designed right down to the smallest detail.

The ethos behind the brand is equally important. Perfekcija® Shirts are created with the utmost regard and integrity for everyone involved in their production.

Nor do we believe in wasting resources on expensive and non-essential marketing and advertising materials. We recycle and use recyclable materials wherever possible. You will find our unique packaging has been made simply and effectively to protect your Perfekcija® Shirt on its' journey to you.

We want you to be delighted with your Perfekcija® Shirt and welcome hearing from you. If you would like any help or advice in choosing your Perfect White Shirt or, indeed, Perfect Black Shirt please feel free to call or email with your enquiry and we shall be delighted to assist you with your size, fit or style choice.

We are truly committed with a passion to the experience of traditional shirt making and we sincerely hope that you will also experience these special qualities each time you wear your Perfekcija® Shirt.

Thank you for choosing Perfekcija® Shirts

Michèle