The Perfect White Shirt

About Us

The Perfect White Company was founded in London in October 2003, and the first Collection The Perfect White Shirt™ was received with great enthusiasm at its' launch in February 2004 at PURE LONDON.

Since then the Company has grown from strength to strength in developing its unique label of fine quality shirts and in 2006 rebranding Perfekcija® Shirts in order to offer customers a wider choice of Shirt Perfection.

Perfekcija® Shirts are supplied WORLDWIDE via the website and stocked in discerning boutiques and stores in the UK, Ireland, Germany, The Netherlands and Australia.

Office/showrooms located in Europe: London, Belgrade and Frankfurt; in Laren, Holland at Bloomington Fashion; and Victoria, Australia.

Dear Friends

We are a family styled business and we're PASSIONATE about Perfekcija® Shirts. We want you to be able to wear your Perfekcija® Shirt with complete confidence in the knowledge that you will look and feel special and secure.

Perfekcija means “perfection” and we hope that when you wear your Perfekcija® Shirt you will experience Shirt Perfection. In each shirt a small snowflake is discreetly embroidered to signify its authenticity and unique design quality.

For new friends and customers to Perfekcija®, we believe the shirt's transition from wardrobe to wearer is where intimacy disappears and our public persona begins. A good shirt creates a good impact but, we believe that only by using the very best materials with care and attention down to the tiniest detail can we create the perfect shirt in which you will feel and look special.

Shirt making, by nature, is a very specific kind of textile industry. Our wonderful shirts are crafted by skilled shirt makers in Knjazevac in Serbia (see below) - long reknowned for producing the finest shirts following the tradition and experience of generations of shirtmakers.

Our talented creative design team is based in Serbia in the grand old European City of Belgrade.

Prince Mihailo Monument
- Central Old Belgrade

Kneza Mihailo - pedestrian shopping centre

We work with a team of talented young designers who, each season, present us with even more stunning shirt designs combining the best of classic styling with contemporary design flair to give our Shirts: Style Perfection!

As mentioned above, you will find our trademark snowflake discreetly embroidered into each of our shirts symbolising its authenticity and importantly what is special about our garments - the best fabrics perfectly and uniquely designed right down to the smallest detail.

The ethos behind the brand is equally important. Perfekcija® Shirts are created with the utmost regard and integrity for everyone involved in their production.

Nor do we believe in wasting resources on expensive and non-essential marketing and advertising materials. We recycle and use recyclable materials wherever possible. You will find our unique packaging has been made simply and effectively to protect your Perfekcija® Shirt on its' journey to you.

We are truly committed with a passion to the experience of traditional shirt making and we sincerely hope that you will also experience these special qualities each time you wear your Perfekcija® Shirt.

Thank you for choosing Perfekcija® Shirts.

with all good wishes,

Michèle

The Perfect White Company