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Press Information

For pictures, further information or samples, please contact:

The Perfect White Company
Tel. 020 8440 9977
Email: info@perfekcija.co.uk

NEWS RELEASE GOK WAN

GOK WAN SELECTS PERFEKCIJA® SHIRTS

THE PERFECT WHITE WRAP SHIRT ‘ GEORGIA’

“Work Your Wardrobe” published 1st October 2009 by HarperCollins full of Gok Wan’s imitable style advice for real women reflects The Perfect White Company’s own philosophy that every woman has the right to look and feel special.

We are delighted that Gok has chosen our gorgeous wrap shirt Georgia to illustrate the benefits of the Wrap Shirt, a great alternative to the Classic White Shirt. As Gok’s says:

“The wrap will flatter your curves in all the right places. It also has a narrowing effect at the waist.”

Georgia is the perfect wrapover that can be worn with confidence, securely fastened and held in place by two discreet buttons covered by its long sash belt. Tie, knot or bow the sash belt and create a whole wardrobe of different looks from casual, smart to glam.

View Perfekcija’s full Collection of “perfect white shirts

 

 

 

NEWS RELEASE

NEW LUXURY RANGE: VIPerfekcija®

RETURN TO CLASSIC STYLING....

with a contemporary twist

feminine, sexy, wearable luxury

Every woman will want to have the Perfekcija® Shirt in her wardrobe along with her LBD and Levis 501

The Perfect White Company’s (pronounced ­perfect­see-ah and meaning “Perfection”) label introduces a new luxury Collection to its portfolio of ladies shirts: VIPerfekcija®. This is Shirt Perfection!

Perfekcija® Shirts are designed specially for women and made in the traditional way for perfect fit, comfort and style.

The new range is fashioned in the latest luxury high thread count cotton fabrics with a beautiful satin sheen finish.

VIPerfekcija® Shirts feel like pure sensuous silk against the skin.

Perfekcija® Shirts are crafted with passion and precision down to the tiniest details for enduring quality and understated elegance.

- ENDS -

 

 

SELECTED PRESS CUTTINGS

White Shirts

The Crisp White Shirt - an indispensable part of a stylish wardrobe...

Our personal favourite of the moment is Perfekcija, home to the Perfect White Shirt. They produce the most divine, high quality and long lasting white shirts.  They are also English owned and are ethical. They are ticking a lot of FCaNK boxes! Having spotted their flamenco design shirt, I have obsessed about it ever since and saved my pennies to afford it. This small but stylish company is definitely at the top of our Fur Coat list! Don't be put off by the website, it just goes to show what a unique, gorgeous little company it is!

FUR COAT & NO KNICKERS

fcank.com

 

 
INSIGHT MAGAZINE

 

OK MAGAZINE

Featuring Katie Price aka Jordan wearing Perfekcija® Shirt "Georgia" in White.

HELLO MAGAZINE

Featuring Natasha Kaplinksy at The Breast Cancer Fashion Awards wearing Perfekcija® Shirt "Georgia" in Purple.

SUNDAY TIMES STYLE MAGAZINE

Featuring Lucy O'Donnell professional business woman and mother wearing Perfekcija® Shirt "Carmen" in White.

DRAPERS AW2008

Featuring 70's inspired Perfekcija® Shirt "Suzi"

 

Lucia loves: how to find the perfect white shirt

They can be hard to find, but are worth hunting down

Lucia van der Post

It's odd that the perfect white shirt should be so hard to find. Walk into any high street chain and there are lots of them - it's just that to the picky eye there's something just a little bit wrong with most of them.

Doing something simple well isn't easy. Everything needs to come together: it needs fine cotton neither too thin nor too thick, a brilliant cut, great stitching, good buttons, perfect cuffs and sleeve length; and on top of all that, the best require a bit of flair……

Whenever I think of the perfect white shirt, I always think of that lanky aristocratic French model, Inès de la Fressange, the one-time muse of Karl Lagerfeld, who had a way with white shirts - although, if you had a face and a figure like hers, it would be hard not to. She wore them strict and straight; on her they looked classier than any couture number. If you want to see how it's done, check her out on YouTube, where she's wearing one that, atypically, has a few frills, teamed with jeans and heels. That's how it's done if you're a jeans-and-heels kind of girl. She also used to tuck them into pencil skirts - very Miss Moneypenny - and was immediately transformed into the kind of secretary whom every man dreamt of having…….

… if you're far from the shops, check into www.perfekcija.co.uk, which has lots of great white shirts to suit most shapes and tastes - they're all £75.

It's not enough just to buy them; it matters how you wear them. A less-than-crisp white shirt with a dreary black suit does nothing for anybody. Make them look a bit saucy by turning up the collar and turning back the cuffs. If you're young enough and can get away with it, undo one more button.

Of course, it goes without saying that they should be spankingly clean. Get your laundry techniques sorted if yours aren't (go to www.thelaundress.com and check out “pit” stains if that's your problem - you get a live demonstration on what to do). Starch them if they're crisp cotton and iron them beautifully.

THE TIMES

WALES MEDIA

Featuring "The Perfect White Shirt" : Holly in our Signature Collection

 

Extract from Gok Wan's "Work Your Wardrobe" published by FSC + HarperCollins.

Featuring "The Perfect White Shirt": GEORGIA in our Signature Collection

 

"I KNOW THAT LOADS OF MY GIRLS LIKE THIS STYLE FOR WORK, AND I THINK THAT THE WRAP IS A GREAT ALTERNATIVE TO THE CLASSIC WHITE SHIRT. It always look smart and City-like, but doesn't feel too buttoned up, so it's the perfect style for all you ladies who like a more relaxed look."

 

"The wrap will flatter your curves in all the right places. It also has a narrowing effect at the waist. Gorgeous!"

Gok Wan

 

 

 
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