See our PRESS COVERAGE below

Press Information

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Perfekcija® Shirts
Tel. + 44 020 8440 9977
Email: info@perfekcija.co.uk

Stylists and fashion editors wishing to feature any of our products, please kindly contact The Press Office on 020 8440 9977 or by EMAIL. We'll be delighted to assist you.

NEWS RELEASE Perfekcija® Shirts The Home of The Perfect White Shirt™ Classically styled with modern design flair Fashioned from only the best materials Made to flatter the figure For Perfect fit, Comfort and Style Every woman desires The Perfect White Shirt says Michèle joint founder of the Perfekcija® brand: "I too found it almost impossible to find that elusive White Shirt that ticks all the right boxes, so I set about making my own and Perfekcija® Shirts was born!" 6 years on since the first Perfekcija® Shirt Collection was launched, she says that many of her very first customers regularly return for more "perfect shirts"; and are joined every day by new devotees of The White Shirt. Perfekcija® Shirts offers a wide range of styles to flatter women of all ages and body types, size 8 to size 18, for day to evening wear; as well as a capsule wardrobe White Shirts for Men. A selection of shirt styles are available in Perfect Black for those customers who want their favourite styles in White and Black colour options. The name "Perfekcija" means Perfection and into each Shirts a small Perfekcija® Snowflake is discreetly embroidered symbolises all that is best about its' Shirts - uniquely designed and made from only the very best materials with care and attention down to the tinest details. Michèle concludes: "Ultimately you should be wearing your Shirt and not your Shirt wearing you! " It is important that when you wear a Perfekcija® Shirt it takes on your personality, that you feel safe, secure and satisfied." - ENDS - For more information please contact: Perfekcija® Shirts Tel. +44 (0) 20-8440-9977 Email. info@perfekcija.co.uk

SELECTED PRESS CUTTINGS

White Shirts

The Crisp White Shirt - an indispensable part of a stylish wardrobe...

Our personal favourite of the moment is Perfekcija, home to the Perfect White Shirt. They produce the most divine, high quality and long lasting white shirts.  They are also English owned and are ethical. They are ticking a lot of FCaNK boxes! Having spotted their flamenco design shirt, I have obsessed about it ever since and saved my pennies to afford it. This small but stylish company is definitely at the top of our Fur Coat list! Don't be put off by the website, it just goes to show what a unique, gorgeous little company it is!

FUR COAT & NO KNICKERS

fcank.com

BBC Breakfast News

BBC Presenters choose Perfekcija® Shirts for Polished Perfection!

INSIGHT MAGAZINE

OK MAGAZINE

Featuring Katie Price aka Jordan wearing Perfekcija® Shirt "Georgia" in White.

HELLO MAGAZINE

Featuring Natasha Kaplinksy at The Breast Cancer Fashion Awards wearing Perfekcija® Shirt "Georgia" in Purple.

SUNDAY TIMES STYLE MAGAZINE

Featuring Lucy O'Donnell professional business woman and mother wearing Perfekcija® Shirt "Carmen" in White.

DRAPERS AW2008

Lucia loves: how to find the perfect white shirt

They can be hard to find, but are worth hunting down

Lucia van der Post

It's odd that the perfect white shirt should be so hard to find. Walk into any high street chain and there are lots of them - it's just that to the picky eye there's something just a little bit wrong with most of them.

Doing something simple well isn't easy. Everything needs to come together: it needs fine cotton neither too thin nor too thick, a brilliant cut, great stitching, good buttons, perfect cuffs and sleeve length; and on top of all that, the best require a bit of flair……

Whenever I think of the perfect white shirt, I always think of that lanky aristocratic French model, Inès de la Fressange, the one-time muse of Karl Lagerfeld, who had a way with white shirts - although, if you had a face and a figure like hers, it would be hard not to. She wore them strict and straight; on her they looked classier than any couture number. If you want to see how it's done, check her out on YouTube, where she's wearing one that, atypically, has a few frills, teamed with jeans and heels. That's how it's done if you're a jeans-and-heels kind of girl. She also used to tuck them into pencil skirts - very Miss Moneypenny - and was immediately transformed into the kind of secretary whom every man dreamt of having…

… if you're far from the shops, check into www.perfekcija.co.uk, which has lots of great white shirts to suit most shapes and tastes ...

It's not enough just to buy them; it matters how you wear them. A less-than-crisp white shirt with a dreary black suit does nothing for anybody. Make them look a bit saucy by turning up the collar and turning back the cuffs. If you're young enough and can get away with it, undo one more button.

Of course, it goes without saying that they should be spankingly clean. Get your laundry techniques sorted if yours aren't (go to www.thelaundress.com and check out “pit” stains if that's your problem - you get a live demonstration on what to do). Starch them if they're crisp cotton and iron them beautifully.

THE TIMES

WALES MEDIA Featuring "The Perfect White Shirt" : Holly in our Signature Collection

Extract from Gok Wan's "Work Your Wardrobe" published by FSC + HarperCollins. Featuring "The Perfect White Shirt": GEORGIA in our Signature Collection

"I KNOW THAT LOADS OF MY GIRLS LIKE THIS STYLE FOR WORK, AND I THINK THAT THE WRAP IS A GREAT ALTERNATIVE TO THE CLASSIC WHITE SHIRT.

It always look smart and City-like, but doesn't feel too buttoned up, so it's the perfect style for all you ladies who like a more relaxed look."

"The wrap will flatter your curves in all the right places. It also has a narrowing effect at the waist. Gorgeous!"

Gok Wan